Game Plan for Sidelines Success (Summary)

1. What do you love about your current full-time job, your most recent job, or, if you’re a student, the best job you can imagine?
2. What are a few of your fundamental assumptions about money?
   1. Money is:
   2. Money is:
   3. Money is:
3. What Sidelines business(es) do you have?
4. What is your mission?
5. Which would you rather do: Join a team, start a team, or some of each?
6. What is your ideal Sidelines business, given your passion, mission, and personal preference? What would you really like to do?
7. Can you think of a business model that would work for you, with multiple revenue streams feeding into each other? List at least two related activities:
   1. x
   2. x
8. What is your financial goal per year, or per month, or whatever works for you?
9. Name one person you’d be willing to call to ask for advice about how to succeed in your Sidelines business.
10. What would you like to know about success in your Sidelines business? Write some interview questions here:
    1. x
    2. x
    3. x
    4. x
    5. x
    6. x
    7. x
11. What makes you special? List one, two, or three key aspects of your life, career, or skills that distinguish you from others:
    1. x
    2. x
    3. x
12. What do you anticipate will be your total financial investment for the first year of your Sidelines Business?
13. Who are two individuals or organizations you need to contact in order to take the next step regarding insurance and taxes?
14. What is your fee or fee schedule?
15. What is the total list of services or products you offer, or could offer?
16. What is your preferred method of payment? Before services, after services, or a combination of the two?
17. When would you like to talk with your clients about payments?
18. What are you doing on a regular basis to improve your skills and advance toward excellence? If you don’t have an established habit that ensures continual improvement, what would be a logical next step to lead you in that direction, toward being exceptionally good?
19. What next step could you take to become at least “a little bit famous”?
20. What is your elevator speech?
    1. x
    2. x
    3. x
    4. x
    5. x
    6. x
    7. x
21. How would you summarize the benefits you offer?
    1. x
    2. x
    3. x
    4. x
    5. x
22. What is your business name or tentative name?
23. Select one primary target audience. Select one primary marketing method that you will do (or do more of) in the next month.
    1. Target audience:
    2. Marketing method:
24. What is one next step you could take toward giving more presentations about your work?
25. Name three clients (past or current) you could ask to refer you to others who might also benefit from your services.
    1. x
    2. x
    3. x

“Now review all of your answers, above. Determine the 3 most important. Summarize those steps here:

1. x
2. x
3. x

Make a commitment to accomplish those three things.

“There is no one way to launch a business. You can start almost anywhere. The key is to start, then keep going! Otherwise, you’ll lose momentum, and all of the thinking and planning you’ve done might be for naught. The only people who succeed are people who take action.”

“Choose a realistic date by which you will accomplish the three things listed above. The exact dates are not as important as the fact that you choose the dates, and then stick to them. You don’t have to do everything at once, but you have to do a few things, and you have to start somewhere. Start with one, then two, then three. Go forth, prosper, and report back!”

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